{"title":"New Arrivals","description":"","products":[{"product_id":"hayk-nahapet-long-bow","title":"Hayk Nahapet - Long Bow","description":"\u003ch1 data-section-id=\"1smpash\" data-start=\"145\" data-end=\"170\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"147\" data-end=\"168\"\u003eBehind the Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 data-section-id=\"1ssi488\" data-start=\"171\" data-end=\"188\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"174\" data-end=\"188\"\u003eHayk Nahapet\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"190\" data-end=\"495\"\u003eBefore kingdoms, before crowns—there was a stand.\u003cbr data-start=\"239\" data-end=\"242\"\u003eHayk did not fight for conquest. He stood against it. Against tyranny, against submission, against the idea that a people could be owned. This moment is not about victory—it is about defiance, the first line drawn in the foundation of Armenian identity.\u003c\/p\u003e\n\u003chr data-start=\"497\" data-end=\"500\"\u003e\n\u003ch2 data-section-id=\"1xz89os\" data-start=\"502\" data-end=\"519\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"505\" data-end=\"519\"\u003eThe Moment\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"521\" data-end=\"835\"\u003eDrawn bow. Unshaken aim.\u003cbr data-start=\"545\" data-end=\"548\"\u003eThis design captures Hayk at the point where everything is decided—not by numbers, but by will. The tension in the bow mirrors the tension of a people refusing to yield. Every detail, carved in a stone-like aesthetic, reflects strength formed over time—unmoved, unbroken, and deliberate.\u003c\/p\u003e\n\u003chr data-start=\"837\" data-end=\"840\"\u003e\n\u003ch2 data-section-id=\"1yh0udl\" data-start=\"842\" data-end=\"859\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"845\" data-end=\"859\"\u003eThe Legacy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"861\" data-end=\"1184\"\u003eBorn in stone. Carried in blood.\u003cbr data-start=\"893\" data-end=\"896\"\u003eThe eternity symbol behind him is continuity. What began with one stand did not end there. It became identity. This piece is not about remembering the past—it’s about recognizing what still lives on. Strength is not inherited passively. It is chosen, again and again.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48204305236123,"sku":"64654393242808798213","price":34.95,"currency_code":"USD","in_stock":true},{"title":"S \/ Navy","offer_id":48204305268891,"sku":"30708922984609014657","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48204305301659,"sku":"11968355823470263266","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy","offer_id":48204305334427,"sku":"29462294704068596569","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48204305367195,"sku":"75606521441891323265","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy","offer_id":48204305399963,"sku":"33005349675552059212","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48204305432731,"sku":"27579028327528141936","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy","offer_id":48204305465499,"sku":"29232254628233818442","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48204305498267,"sku":"12224093074481374643","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Navy","offer_id":48204305531035,"sku":"29504817820393310858","price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48204305563803,"sku":"15419280785709032573","price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Navy","offer_id":48204305596571,"sku":"79806180602078986895","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260401195103-1f12e041-d74b-62fa-a74d-32ba0e8d45b0.jpg?v=1777296854"},{"product_id":"vazgen-sargsyan-hold-the-line","title":"Vazgen Sargsyan- Hold the Line","description":"\u003ch2 data-section-id=\"1lqiyxe\" data-start=\"151\" data-end=\"166\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"154\" data-end=\"166\"\u003eThe Line\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"168\" data-end=\"470\"\u003eIt was never just a battlefield—it was a line that could not be broken. In the chaos of war, Vazgen Sargsyan stood not as a symbol of power, but as a force of resolve. A man who understood that survival alone was not enough—what mattered was what you chose to stand for when everything was on the line.\u003c\/p\u003e\n\u003chr data-start=\"472\" data-end=\"475\"\u003e\n\u003ch2 data-section-id=\"bq9j18\" data-start=\"477\" data-end=\"494\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"480\" data-end=\"494\"\u003eThe Weight\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"496\" data-end=\"808\"\u003eThey were outnumbered. Outgunned. Tested from every direction. But surrender was never an option. Each decision carried consequence, each step forward demanded sacrifice. This design reflects that pressure—the fragmentation, the tension, the burden of leadership in moments where history is written in real time.\u003c\/p\u003e\n\u003chr data-start=\"810\" data-end=\"813\"\u003e\n\u003ch2 data-section-id=\"1yh0udl\" data-start=\"815\" data-end=\"832\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"818\" data-end=\"832\"\u003eThe Legacy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"834\" data-end=\"1129\"\u003e“Hold the Line” was never just a command—it was a principle. A reminder that some things must be defended at all costs: identity, homeland, and belief. Vazgen Sargsyan’s legacy lives in that conviction—a standard set not by words, but by action, and carried forward by those who refuse to yield.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48204857245851,"sku":"27360595487059437297","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48204857278619,"sku":"24098590808329223921","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48204857311387,"sku":"12503777475636597209","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48204857344155,"sku":"13507813982943190424","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48204857376923,"sku":"29109509177914898332","price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48204857409691,"sku":"74109192443449898562","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260331091334-1f12ce1e-50dd-6d38-8640-36646e4a64cc.jpg?v=1777296610"},{"product_id":"garegin-nzhdeh-will-as-law","title":"Garegin Nzhdeh - Will as Law","description":"\u003cp class=\"isSelectedEnd\"\u003eNZHDEH — WILL AS LAW\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eSome men become part of history.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOthers become part of the land itself.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis design honors Garegin Nzhdeh, the Armenian military leader, philosopher, and defender of Syunik whose name became inseparable from the mountains he fought to preserve. At the center stands Nzhdeh himself. To one side, the rugged silhouette of Khustup Mountain rises from the landscape of Syunik. Embedded within the mountain are fragments of historical Armenian text, symbolizing the memory, sacrifice, and ideas that outlive generations.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe phrase “Will As Law” reflects one of the defining themes of Nzhdeh’s life: the belief that strength of character, duty, and unwavering resolve shape the destiny of a people.\u003c\/p\u003e\n\u003cp\u003eDesigned in a museum-inspired monochrome style, this piece blends historical storytelling with modern heritage apparel. It is not simply a portrait. It is a tribute to a man, a place, and a philosophy.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48205901201563,"sku":"19054976274055847903","price":34.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48205901234331,"sku":"27139577737151544395","price":34.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48205901267099,"sku":"10771323577394106882","price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48205901299867,"sku":"84562315339316737675","price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48205901332635,"sku":"17499878528470285393","price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48205901365403,"sku":"30798614040204090269","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260531090832-1f15cd04-c1c1-69fe-9545-323553f999ae.jpg?v=1780219686"},{"product_id":"hayk-nahapet-born-in-stone","title":"Hayk Nahapet - Born in Stone","description":"\u003cp data-start=\"287\" data-end=\"641\"\u003eHayk Nahapet is not just a figure of legend — he is the origin point of Armenian identity. A patriarch, a warrior, and the one who refused to bow. When tyranny demanded submission, Hayk chose resistance. His stand against Bel was more than a battle — it was a declaration: that Armenians would define their own path, on their own land, by their own will.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\"\u003eThis design captures that moment of tension — not as chaos, but as construction. The figure is not breaking apart. He is being formed. Every line, every plane, every fragment exists with purpose, as if carved and assembled into permanence. Strength is not given — it is built.\u003c\/span\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48309120270491,"sku":"26871207753299474837","price":39.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48309120303259,"sku":"33131524801264414252","price":39.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48309120336027,"sku":"30475690127237124576","price":39.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48309120368795,"sku":"26284984753909589060","price":39.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48309120401563,"sku":"15843210682851808833","price":39.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48309120434331,"sku":"24063909004540502241","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260422080623-1f13e222-72e3-675c-b748-ce81cd97ddb6.jpg?v=1777297443"},{"product_id":"anahit-armenian-goddess-stone-style-adult-tee","title":"Anahit Armenian Goddess Stone-Style Adult Tee","description":"Stone-carved Anahit looks like she’s stepped out of an ancient temple and into your everyday life. 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For those who collect history, folklore, or sculptural art, this shirt feels like a small, wearable relic that starts conversations rather than shouting for attention.\u003cbr\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48319555240091,"sku":"35285669525313239440","price":39.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48319555272859,"sku":"16236710573128467440","price":39.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48319555305627,"sku":"18562563149927666672","price":39.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48319555338395,"sku":"26248665870728715437","price":39.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48319555371163,"sku":"66338897059638816976","price":39.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48319555403931,"sku":"17520068182904344580","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260423061827-1f13edc3-dc7d-6864-ad09-b223b0a13f42.jpg?v=1777297177"},{"product_id":"goddess-asghik","title":"Goddess Asghik","description":"A wearable tribute to ancient craft, this tee carries the quiet strength of Asghik—Armenian goddess of love—rendered as a stone-carved relief. The etched lines and sculpted silhouette feel like a fragment pulled from a mountain shrine, weathered by time but full of calm power. Slip it on and it settles into your day: grounding, slightly solemn, and quietly bold. It works with slow walks through museums, late-night record digging, or a coffee at a corner table while you read about old myths. The fit sits true and uncomplicated, letting the artwork speak without shouting. This shirt wears like something already owned—comfortable from the first moment, and only deeper in meaning with every wash.\u003cbr\u003e\u003cbr\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48404501594267,"sku":"56510144775151723381","price":39.98,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48404501627035,"sku":"88088744562690213576","price":39.98,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48404501659803,"sku":"72855830798714339227","price":39.98,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48404501692571,"sku":"35042411308815663806","price":39.98,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48404501725339,"sku":"28508996418662388933","price":39.98,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48404501758107,"sku":"21925086551739617823","price":39.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260423064144-1f13edf7-e270-6c10-9c43-067068d0da1d.jpg?v=1777277243"},{"product_id":"vahagn-storm-of-stone","title":"VAHAGN — Storm of Stone","description":"\u003cp data-start=\"77\" data-end=\"118\"\u003eForged from myth. 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The result is a monumental composition that blends Armenian mythology with modern graphic structure, balancing force, restraint, and identity in a single piece.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"641\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"1126\"\u003ePart of the Hayk Heritage mythology collection, this design continues the brand’s sculptural visual language through carved forms, architectural fragmentation, and restrained gold detailing against deep black contrast.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48564994998427,"sku":"11672834262627794847","price":39.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48564995031195,"sku":"96000519147873047464","price":39.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48564995063963,"sku":"11293314242682479938","price":39.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48564995096731,"sku":"30588034339701428943","price":39.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48564995129499,"sku":"13731779838904126219","price":39.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48564995162267,"sku":"62647172547024644307","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/Vahagn-back-shirt_ba6c55a1-1be5-4954-931e-066f5292bf02.jpg?v=1778751514"},{"product_id":"moskvitch-rally-car-mountain-tee-vintage-distressed-motorsport-tee","title":"Dilijan - Moskvitch Tee | Vintage Distressed","description":"\u003cp\u003eThis tee carries the quiet grit of open roads and small mountain towns. 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For someone who collects journeys and details, this shirt threads heritage motorsport into everyday wear — worn, familiar, and quietly proud. \u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Black","offer_id":48574012981403,"sku":"84199645178634271832","price":31.95,"currency_code":"USD","in_stock":true},{"title":"S \/ Dark Chocolate","offer_id":48574013014171,"sku":"11068313388121267071","price":31.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48574013046939,"sku":"25444796837520836898","price":31.95,"currency_code":"USD","in_stock":true},{"title":"M \/ Dark Chocolate","offer_id":48574013079707,"sku":"21543249448375746211","price":31.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48574013112475,"sku":"13839236539943647452","price":31.95,"currency_code":"USD","in_stock":true},{"title":"L \/ Dark Chocolate","offer_id":48574013145243,"sku":"13313009910292076526","price":31.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48574013178011,"sku":"31562337527790464636","price":31.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ Dark Chocolate","offer_id":48574013210779,"sku":"19485755017159016785","price":31.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48574013243547,"sku":"85502845127155661428","price":31.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Dark Chocolate","offer_id":48574013276315,"sku":"21830134237010092634","price":31.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48574013309083,"sku":"10347967044121936262","price":31.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Dark Chocolate","offer_id":48574013341851,"sku":"29357399215363107694","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6682\/8955\/files\/20260518095708-1f1529fe-ec2e-60ce-ad86-42a16da0dbd5.jpg?v=1779098415"},{"product_id":"garni-gorge-armenia-symphony-of-stones","title":"GARNI GORGE - Armenia\/ Symphony of Stones","description":"\u003ch1 data-section-id=\"s8zjt0\" data-start=\"0\" data-end=\"31\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2\" data-end=\"29\"\u003eGARNI GORGE — Armenia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3 data-section-id=\"ay10u0\" data-start=\"32\" data-end=\"56\"\u003e\u003cspan role=\"text\"\u003e\u003cem data-start=\"36\" data-end=\"56\"\u003eSymphony of Stones\u003c\/em\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"58\" data-end=\"354\"\u003eGarni Gorge is one of Armenia’s most surreal natural formations—massive basalt columns carved by volcanic pressure and time into near-perfect geometric structures. 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