Rooted in Legacy. Grounded in Pride
Norek Aram — CHIR UP
S / Natural
$24.95
Skip to product information
Norek Aram — CHIR UP
$24.95
👕 Regular Unisex Fit • ✓ True to size
✦ Made to order
✦ Ships in 2–5 business days
✦ Free shipping on orders $75+
OUR STORY DESERVES TO BE SEEN —
THIS IS HOW YOU CARRY IT FORWARD.
✦ Crafted with purpose
✓ Premium 180 GSM Cotton
⛨ Secure checkout
↺ Damaged or incorrect items replaced within 14 days. No size exchanges
Product Description
Some people deal with a bad day by staying positive.
Aram brought snacks.
Sitting under an apricot tree with a suspiciously large bag of չիր (chir)—Armenian dried fruit—he’s been told to cheer up.
He misunderstood the assignment.
Or maybe he understood it perfectly.
CHIR UP turns an Armenian staple into classic Norek Aram logic: a little wordplay, a lot of dried apricots, and absolutely no change in facial expression.
For Armenians who know that sometimes the answer isn’t cheering up. It’s chir.
Product features- 100% combed, ring-spun cotton for solid colors- Medium-weight fabric (180 g/m²) with a regular fit that runs true to size- Side seams and ribbed knit collar for shape retention and a lasting fitCare instructions- Do not iron- Do not dryclean- Machine wash: cold (max 30C or 90F)- Do not bleach- Do not tumble dry
Some people deal with a bad day by staying positive.
Aram brought snacks.
Sitting under an apricot tree with a suspiciously large bag of չիր (chir)—Armenian dried fruit—he’s been told to cheer up.
He misunderstood the assignment.
Or maybe he understood it perfectly.
CHIR UP turns an Armenian staple into classic Norek Aram logic: a little wordplay, a lot of dried apricots, and absolutely no change in facial expression.
For Armenians who know that sometimes the answer isn’t cheering up. It’s chir.
Product features
- 100% combed, ring-spun cotton for solid colors
- Medium-weight fabric (180 g/m²) with a regular fit that runs true to size
- Side seams and ribbed knit collar for shape retention and a lasting fit
Care instructions
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Do not tumble dry
Product Details
Material & Construction
- 100% cotton
- 180 GSM midweight fabric
- Side-seamed construction for structure
- Twill-taped shoulders for reinforcement
- Ribbed collar for shape retention
Care
- Machine wash cold (30°C / 90°F)
- Do not bleach
- Do not tumble dry
- Do not iron on print
- Do not dry clean
Size Chart
You may also like
Every Design Begins by Hand
How a Design Comes Together
Each symbol is framed individually, but designed to read as a whole.