Norek Aram

Meet Norek Aram.

Armenian by instinct. Salesman by necessity. Aram is trying to make his way through the American system without giving up the Armenian logic that got him here.

So he does what any good salesman would do: takes a little bit of Armenia, gives it an American pitch, and waits for you to catch up.

From TAN with SPF 0 to GINI with three wishes in every pour, Norek Aram turns Armenian words, food and everyday culture into deadpan bilingual humor.

He’s adapting. Sort of.